If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: Join us as we uncover why this clear cola experiment by Pepsi ended in failure.įrom the backdrop of the intense cola wars between Coca Cola and Pepsi to the elaborate marketing campaign that created immense hype, discover the reasons behind Crystal Pepsi's downfall. In this episode, we take a closer look at the saga of Crystal Pepsi, a product that seemed destined for greatness but ultimately ended up as a cautionary tale. This episode is a part of our "When Marketing Fails" segment where we deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer.
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